1. They’ve got the gear
A videographer has the GEAR (if you want to gear up on your own, we cover video gear 101 in our next segment). Most companies (unless you’re a production company) don’t have their own gear and that’s O.K. A videographer has the latest and greatest equipment to achieve beautiful scenes and the video accessories, so they never miss a shot. Video creation is their passion and their gear is savvy enough to accomplish great results. You won’t need to worry about getting your own gear if you hire a videographer, they’ve got it covered. A videographer has the right resources to deliver a video that can be used over and over again. Here’s a peek into what equipment they might bring to a shoot:
EQUIPMENT:
Cameras A Cam B Cam Stabilizer Sound Lav Mics Headphones Lights 4 main lights 4 tripods Batteries Misc. 2 Surge Strips 3 Extension Cords Gaffers Tape Duct Tape Download the full Gear Checklist here
2. Lights, Camera, Action
Cue lights, cue A-Cam, B-Cam, and ACTION. A videographer has the ability to make sure the cameras, angles, sound, and lights are up to par. As we said before, the videographer takes pride in their work. They want to make a spectacular video, and this demands perfect lighting and angles. This is where their marketing can fall short. Unfortunately, often times, a videographer only knows a little about marketing. They may have a rough overview of your audience, but they’re not a marketing major. They’re focused on creating something that LOOKS good, whereas, a video marketer is focused on CONVERSION. When you hire a videographer, angles, lights, and the cameras will be in the right places to make sure all subjects on film don’t have a shiny forehead. ;)
3. A Red-Carpet Director
Who are the stars of your video? It’s probably your staff, team members, and YOU. A videographer knows how to direct your talent and make sure their hair, clothes, and lights make them look good on camera. They might push for multiple takes to make sure they have the best shot of you. A videographer wants all of his/her subjects on video to compliment the story. They also understand the aspects of visual storytelling. They might tell your staff to sit a certain way or look off into the distance to allude to a greater theme in your company’s story. A videographer can direct and manage your talent to utilize the importance of story.
4. The All-Out Artistic Vision
All in all, a videographer has an artistic vision for your company’s video. They can set up AWESOME b-roll to resonate with potential prospects and make viewers feel like their experiencing a similar situation as the subjects of the video are. A videographer puts viewers in the hot seat, to make them walk away from a video- moved. A videographer is an artist, and your company’s video is their canvas. Is a videographer right for you? Hire a videographer in your area today. × Map View Get Directions Close