Posted 10/29/2020 in Marketing and Strategy

Brad Costanzo Shares 7 Steps to Building a Powerful Personal Brand



In this week’s episode of the Garlic Marketing Show, Ian sits down with Brad Costanzo, the CEO, and Founder of Costanzo Marketing Group.


Brad and Ian discuss standing out as a brand, the importance of customer retention, and how to use messaging to gain attention for your brand. He also teaches his 7 methods to help your brand stand out amongst the competition.


After spending years working in financial services, Brad was laid off during the Great Recession in 2007-2008. Almost immediately after, he learned about using the global marketplace to make a living. 


After many tests seven and half years ago, some successful and some not, Brad began consulting and has continued ever since. At Costanzo Marketing Group, Brad helps people reinvent their personal brand using digital marketing strategies that have helped his clients all over the globe.


Watch the full interview below:


Building a personal brand is a natural progression for a business owner. It helps you to sell more and sell bigger.


A personal brand opens up more opportunities for PR and speaking engagements. A personal brand can do wonders for a business, if it’s done right.


I’ve seen people spend hundreds of thousands doing it the wrong way. It’s done so incorrectly, so often, I’ve developed a disdain for the word “branding.”


One of my favorite quotes by Roy Disney JR., to paraphrase, is: "Branding is for cattle. People buy stories.”


That’s from a person named after the most recognizable brand in the world.


Still, a personal brand has massive benefits. You just have to learn to think about it the right way.


I recently had my good friend, and genius marketer, Brad Costanzo on the Garlic Marketing Show. Brad built his own online business and had a successful exit from it. Since then, Brad has run his consulting firm helping build personal brands, especially within existing companies.


We had a great discussion about growing a company during a downturn and the power of personal branding. Brad also gave away his 7 pillars of building a personal brand. 


If you are thinking about building a personal brand, you must watch this episode.


Connect with Brad:

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